Here are the 6 logo design principles that make all the difference. Have you ever wondered why some logos stand out? Why some designs stick in your brain and others fade away when you look away? There are some very good reasons why this happens. Designing a logo doesn't just require an artistic eye, there's … Continue reading
Samples of graphic design and illustration produced for some of my Ottawa clients. One of the things I love about being a graphic designer is the extraordinary diversity of clients and projects that come my way. From website design to brochures to illustration to social media graphics, my clients need it all, and they need … Continue reading
How do you design a "dreamy" logo? You ask the right questions, that's how! Out here at Sumack Loft I collaborate with my clients to produce effective and attractive visual branding and website design based on your wants and needs... even when what you want might be something a little outside the box!
Even big brands update their logos from time to time! I came across this story on one of my favourite design sites today, and thought some of you might be interested. I often talk about logo redesign on this blog and here's a chance to show how some of the big boys and girls play … Continue reading
Where to look, who to ask, what to look for! You know how when you look around — whether you're out and about or simply looking at the TV or the internet — you're bombarded with visuals from the myriad different companies out there? If you want to stand out, you know you need … Continue reading
Let's make your company look great and get you more clients, shall we? Did you know that having a great logo is not the be all and end all of your company brand? Most businesses need a business card and a website to start, right? Your trusty designer will create a whole visual language to … Continue reading
Happy New Year! A few days late, but whatevs! So, just for fun, I took some time on New Year's Day to look back over the wide variety of interesting jobs I was able to work on this past year. I designed 26 logos in 2016. Whaaat? That's a logo every two weeks. Cah-razy! Some … Continue reading
Sometimes an awkward old logo could use a little graphic design help. I'm going to bet you all know that a strong brand is invaluable for your organization — especially if you're a regular reader of this blog, because I know, I know, I go on! And you know that investing in maintaining a … Continue reading
Redesigning an existing website to provide new flexibility. One of our favourite clients, Homesol Building Solutions, recently added an Atlantic division to their company, and in so doing, needed to include a whole new section to their website. Rather than try to "Frankenstein" the existing site and end up with something that looks a bit … Continue reading
My Property is as Far as I Can Throw a Tennis Ball. That thing right there? That is my puppy Paika during one of our back road walks last week. There's a swamp on that road, can you tell? We actually have two dogs, but this little one will chase a ball or a stick until the cows … Continue reading
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