Brand Design

How to Find a Logo Designer

So you're thinking of getting a professional logo designed! Let's leave DIY behind and get serious about your branding. But how do you even start to find a designer who can produce an attractive logo that represents your company's mission and values?

Brand Design

Is It Time to Rethink Your Tired Old Logo?

Updating your corporate logo every few years is a great way to keep your brand fresh and relevant. It's a simple process that doesn't take long, and can be done very cost effectively!

Brand Design

Designing a “Temporary” Logo for Canada’s 150th Birthday

Sumack Loft had the opportunity recently to design a logo for the Town of Mississippi Mills to celebrate Canada's 150th birthday. The temporary brand plays off the corporate logo, is very Canadian, fun and dynamic, and communicates celebration and diversity.

Brand Design

6 Elements That Make A Logo Design Great

Here are the 6 logo design principles that make all the difference. Have you ever wondered why some logos stand out? Why some designs stick in your brain and others fade away when you look away? There are some very good reasons why this happens. Designing a logo doesn't just require an artistic eye, there's … Continue reading

Brand Design

Need graphic design services in Ottawa?

Samples of graphic design and illustration produced for some of my Ottawa clients. One of the things I love about being a graphic designer is the extraordinary diversity of clients and projects that come my way. From website design to brochures to illustration to social media graphics, my clients need it all, and they need … Continue reading

Brand Design

Do you need a “Dreamy” New Logo?

How do you design a "dreamy" logo? You ask the right questions, that's how! Out here at Sumack Loft I collaborate with my clients to produce effective and attractive visual branding and website design based on your wants and needs... even when what you want might be something a little outside the box!

Anecdote, Brand Design

Big Brand Logo Redesign Examples

Even big brands update their logos from time to time! I came across this story on one of my favourite design sites today, and thought some of you might be interested. I often talk about logo redesign on this blog and here's a chance to show how some of the big boys and girls play … Continue reading

Ottawa Graphic Design – Birch Bark, Chipmunk Illustration
illustration

Launch of New “Solar Engine” Illustration for Ottawa Passive House Builders

Introducing the Eko Solar Engine! A new illustration produced at Sumack Loft for EkoBuilt, showing the component parts of their passive house building solution. We recently completed a fairly major website overhaul for our admirable and most excellent clients at EkoBuilt, helping them showcase new service offerings in a big, bold way. My wonderful partners … Continue reading