Brand Design, Company Rebrand, News

The Cobber’s Children

The Who What Now?


There’s an old Spanish proverb that translates roughly to the saying ‘the cobbler’s children have no shoes’. Meaning that someone with a specific skill is often so busy assisting others that their own affairs go unattended. Sumack Loft is no exception.

Since our new logo was designed by principle and lead designer Auni Milne almost a year ago, the soft launch has been epic. We’ve slowly been introducing it here and there, however we’re delighted now to have finally got it up here on our website. We’re still tweaking things (because of course we are!) but one step at a time, n’est-ce pas? 😅

The site itself is undergoing a major overhaul so you can expect to see bigger changes in the new year, but in the meantime, please welcome our new Starling logo mark, colour palette, and graphic styling.

And as always, please don’t hesitate to get in touch if you think your own brand needs uplifting.

Branding. Elevated.


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