Brand Design

Logo Design Is Not About Personal Taste

Your company logo needs to communicate your core message in a captivating and compelling way, not be a reflection of your personal taste!

Brand Design

A Year in the Life of an Ottawa Logo and Brand Design Specialist

A Year in Review for an Ottawa logo and brand design specialist. 2018 was an enjoyable and challenging year for Sumack Loft; have a look at a few favourite projects we worked on in the past year!

Brand Design

Logos, Branding, and Finding Your Tone of Voice.

Are you using the right tone of voice for your business? Your logo designer knows how to develop the right one for your company. Learn more about that critical aspect of branding here.

Brand Design

The Logo Design Process with an Ottawa Area Graphic Designer

Have you ever wondered how designers go about designing a logo? It's not just art, it's science!

Graphic Design

A Year in Review for an Ottawa Graphic Designer

A Year in Review for an Ottawa Graphic Designer. 2017 turned out to be a banner year for Sumack Loft. Have a look at just a few of the projects we worked on in the past year.

Brand Design

How to Find a Logo Designer

So you're thinking of getting a professional logo designed! Let's leave DIY behind and get serious about your branding. But how do you even start to find a designer who can produce an attractive logo that represents your company's mission and values?