Client Relations

Writing Emails – You’re Doing it Right!

Are you writing your business emails in a way that will get positive reception every time? Here are some expert tips from a pro email correspondent 🙂

Brand Design

Logos, Branding, and Finding Your Tone of Voice.

Are you using the right tone of voice for your business? Your logo designer knows how to develop the right one for your company. Learn more about that critical aspect of branding here.

Brand Design

Try this expert branding tactic and get more business.

Sumack Loft can help you can improve your company’s performance in the marketplace by engaging in a simple visual brand update. Read the article to find out how!

Website Design

Professional & Affordable Custom Website Design – It’s a Thing!

Looking for a beautiful custom website at an affordable cost? Look no further. We work hard to ensure that your website looks great and does exactly what you need it to do, at a price that won't break the bank.

Brand Design

The Logo Design Process with an Ottawa Area Graphic Designer

Have you ever wondered how designers go about designing a logo? It's not just art, it's science!

Graphic Design, illustration

Designing Illustrations for Ontario Craft Beer Can Artwork

Sumack Loft recently designed 5 Illustrations for local craft brewery's beer cans. Each illustration is based on a stunning vista based in the UK and has a charismatic character to pull the viewer in. Do you need dynamic and effective illustration for your business? Give me a call!

Brand Design

How to Find a Logo Designer

So you're thinking of getting a professional logo designed! Let's leave DIY behind and get serious about your branding. But how do you even start to find a designer who can produce an attractive logo that represents your company's mission and values?

Brand Design

Is It Time to Rethink Your Tired Old Logo?

Updating your corporate logo every few years is a great way to keep your brand fresh and relevant. It's a simple process that doesn't take long, and can be done very cost effectively!

Brand Design

Designing a “Temporary” Logo for Canada’s 150th Birthday

Sumack Loft had the opportunity recently to design a logo for the Town of Mississippi Mills to celebrate Canada's 150th birthday. The temporary brand plays off the corporate logo, is very Canadian, fun and dynamic, and communicates celebration and diversity.

Brand Design

6 Elements That Make A Logo Design Great

Here are the 6 logo design principles that make all the difference. Have you ever wondered why some logos stand out? Why some designs stick in your brain and others fade away when you look away? There are some very good reasons why this happens. Designing a logo doesn't just require an artistic eye, there's … Continue reading