So you’re thinking of getting a professional logo designed!
Your old logo just isn’t cutting it any more.
Your business is doing well and you’re starting to realize that the logo that you designed (or your sister, or your brother in law) is no longer really putting your company’s best face forward. You always meant to update it but never had time. Let’s leave DIY behind and get serious about your branding. But how do you even start to find a designer who can produce an attractive logo that represents your company’s mission and values?
Google google google.
If you Google “logo designer”, you’re going to be faced with a series of top hits advertising seemingly impossibly inexpensive logo design with unlimited revisions, etc. These places are usually unwholesome sweatshops employing people so desperate for work that they’re willing to work on “spec”; i.e. doing the work before they even get paid. As you can imagine, no designer worth their salt is going to waste their time working for free, so don’t you waste your time and money! Don’t give up searching after Page 1 of Google. Keep going and I guarantee you’ll find some wonderful designers; each with their own unique style and approach.
Don’t give up searching after the first page of Google results. Keep going and you’ll find some wonderful designers.
Ask around.
As with many products and services, often the best way to find what you’re looking for is through word of mouth. Get a recommendation from someone you trust; or look around at other businesses, choose the ones whose branding you really connect with, and find out who created it for them.
Budget.
A good logo isn’t going to be super cheap. Many designers offer more than one level of development to accommodate different budget tiers. I know I do. It’s just good business. If you’re worried about your pocketbook, let’s put this into perspective: if that new logo that cost you a nice chunk of change is going to win you several more clients, isn’t it more than worth it?
Many designers offer more than one level of logo development.
Look at portfolios.
Once you’ve found a couple of prospective graphic designers who you feel good about, have a look through their website at their logo and branding portfolio. You’ll want to find someone whose work resonates with you. Don’t be afraid to ask questions of a designer, after all, you are paying the money, makes sense that you choose someone you are happy with.
In conclusion.
There are a lot of great logo designers out there; poor Google rankings and placement is by no means a reflection on the creativity, skill, and reputation of a logo designer. Please look past that first page and find the right designer for you.
Do you feel a bit better informed about how to find a logo designer? Maybe you even want to work with me! Let’s get in touch! I’d love to talk about how we can work together to make your company look better and win more business.
Sumack Loft 