Brand Design

Try this expert branding tactic and get more business.

photo of boy wrapped in Canada flag with type: branding tactic - more businessDo you sometimes feel like other companies win more business when you know that you offer a much better product or service?

Does the following scenario sound familiar?

You happen to know someone is looking for goods and services that you provide, and you’re counting on that buyer to see through the competition’s facade and come to the natural conclusion that you offer better value for money as well as superior customer service.

But then – oh no! – they hire the other guys! Not only is that money you aren’t going to earn for your business, but it also means that the client you just lost isn’t hiring the best person for the job – which is frustrating, right? But I have some good news for you.

You can cut through the competition by improving your branding.

A few years ago, I knew that my own branding wasn’t as strong as it needed to be to effectively communicate my company message. I went through a moderate rebrand process, improving the overall tone of my brand’s look and feel so that it conveys the level of professionalism and creativity which Sumack Loft is proud to offer.

I am happy to report that I saw an immediate increase in cold calls and emails looking for my services, accompanied by a significant uptick in clients following through and hiring me for their graphic design needs.

We know how to help with a successful rebrand.

If you follow my blog regularly, you will know that this is a service I also provide to my own clients. Along with my partners over at Foil Media, we recently helped a popular Toronto dressmaker with a complete brand overhaul.

Her company had been critically overtaken by other players in the field – now, with the revitalization of her brand, the designer has discovered new popularity in a teeming industry, and has enough orders to keep her hopping.

How is a potential client going to know your company is better than the other guys at a quick glance? You need to look better – simply being better isn’t always enough.

Interested in improving your company’s performance in the marketplace?

Please get in touch if you’d like to know more about how a subtle brand refresh can help your company win more business. Updating a visual brand doesn’t necessarily mean radical change; we can work with the existing identity to refresh its elements – evolution, not revolution. Even the big players do this from time to time. Or perhaps you believe it’s time for significant change. We can help.

Don’t take our word for it!

You can read what our clients say about their experience with Sumack Loft. They come to us because they might be experiencing a downturn in work, or because they notice that their competition is looking better than they are, and luring clients away. We help them turn things around so that their business thrives.

I’d love to talk about how we can work together to make your company look better and win more business. Drop me a line or give me a call! Let’s chat.

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