Logo design from start to finish for Ottawa clients and elsewhere.
In this post I will guide you through my tried and true process of creating logo design that fits the bill every time. I’ve created a simplified flowchart below to show the steps in the process.
The logo design process:
The Logo Design Process (click to enlarge)
1. Have you got a minute?
Let’s have a chat, shall we? All my collaborations have begun with some nice email back and forth or a good telephone conversation. Or hey, better yet, let’s meet up for a cup of coffee. I am happy to offer this first meeting, whether it’s in person or not, free of charge or obligation!
2. The ins and the outs.
One of the elements I go over during our initial chat is the how does this whole thing work question. I like to be pretty transparent, I mean, who likes surprises when it comes to business?
3. The budget is this big.
How much does a logo cost? It’s often the first question I get asked here at Sumack Loft. It’s also the hardest to answer. It’s kind of like asking how big is a dog! The answer is that the cost of a logo is going to be the right price for you, my client. I have developed a pretty careful system so that no matter how big or small the budget, my clients receive work that meets their needs. Talk to me!
4. The creative brief.
A short series of questions about your business will be asked, the answers to which outline the strategic direction for creative development. This supplies me with the information I need to ensure that each logo concept I develop conveys the exact right message.
5. Off to the drawing board.
Now that I have access to all this detailed information about your organization, I spend time researching, browsing, and analyzing, always with a pencil and pad of paper at my side, sketching ideas quickly as they come to me. Once I have a variety of really great contenders, I whittle these down to the ones I think best fit my client’s needs, and work them up to be presentable and compelling.
6. Let’s see what you got!
The selected designs are presented with a careful rationale accompanying each one explaining the thinking behind the concept and the reasons why it is an effective solution for your brand.
7. Eureka!
Now is the big moment! You choose the design that you feel best suits your needs. I make a firm recommendation on this front as there is usually one concept that I feel is the strongest option for a variety of reasons.
8. Mine! Mine! All mine!!!
Now that we’re through the concept development phase, I make revisions based on your feedback as well as established good design principles. Once everyone is satisfied that the visual identity is perfect, you receive final files. These usually include a couple of different orientations so that the brand is versatile and can be used across all print and online applications. The copyright belongs to you so that you own the finished product completely.
Have fun!
Do you feel a bit better informed about the process of designing a logo? Maybe you even want to work with me! Let’s get in touch! I’d love to talk about how we can work together to make your company look better and win more business.
Sumack Loft 
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