How do you design a "dreamy" logo? You ask the right questions, that's how! Out here at Sumack Loft I collaborate with my clients to produce effective and attractive visual branding and website design based on your wants and needs... even when what you want might be something a little outside the box!
Launch of New “Solar Engine” Illustration for Ottawa Passive House Builders
Introducing the Eko Solar Engine! A new illustration produced at Sumack Loft for EkoBuilt, showing the component parts of their passive house building solution. We recently completed a fairly major website overhaul for our admirable and most excellent clients at EkoBuilt, helping them showcase new service offerings in a big, bold way. My wonderful partners … Continue reading
How To Hire A Good Graphic Designer
Where to look, who to ask, what to look for! You know how when you look around — whether you're out and about or simply looking at the TV or the internet — you're bombarded with visuals from the myriad different companies out there? If you want to stand out, you know you need … Continue reading
There’s more to good branding than just a first-class logo!
Let's make your company look great and get you more clients, shall we? Did you know that having a great logo is not the be all and end all of your company brand? Most businesses need a business card and a website to start, right? Your trusty designer will create a whole visual language to … Continue reading
Creating a new look and feel for the Crown & Pumpkin Studio Tour.
That time you decided to work way over the agreed budget, because art! We are very fortunate in our little neck of the woods to have a really great studio tour, The Crown & Pumpkin, which celebrated its 20th year in 2016! I've known the organizers casually for years since I generally visit their studios … Continue reading
Brand clarity: lending a helping hand.
When it comes to helping a business develop their brand, it's okay to share the love. I was recently approached by a new client who is building an international business council. Similar to a chamber of commerce, they offer business development, knowledge services, market access, etc., to members across the globe. While we were working … Continue reading
Writing client emails: you’re doing it right.
When communicating by email, I've discovered one all-important rule: it's nice to be nice. You know that whole Malcolm Gladwell thing about ten thousand hours? Well, basically, some studies were done back in the 90s with music students where it was found that the kids who practiced most were the most successful. I know. Captain … Continue reading
Falling In Love On The Job… Again and Again and Again.
I fall in love at work on a pretty regular basis. Wait! Is that wrong? Okay, well, I fall in love with my clients' brands. As weird as that may seem. I invest so much time and thought and strategy into each logo, brochure, and web design, as well as all the careful, loving revisions that every design needs, that my little … Continue reading
Why we won’t agree to design your website for less :)
We care about doing things properly. We take designing websites very seriously, here at Sumack Loft and Dagne and Earle over at Foil Media. And I mean serious. We don't do things by halves. And we're sticklers for making sure your site works for you. This means designing and building it so that it helps find you new customers … Continue reading
What do your clothes and your business cards have in common?
Business cards tell people a lot more than you might guess about how much you care about your business. You know the expression “clothes make the man”? Okay, well, it was written by Mark Twain sometime between 1835 and 1910. The rest of the quote goes “Naked people have little or no influence on society” (he … Continue reading