Website Design

Why we won’t agree to design your website for less :)

We care about doing things properly.

We take designing websites very seriously, here at Sumack Loft and Dagne and Earle over at Foil Media. And I mean serious. We don’t do things by halves. And we’re sticklers for making sure your site works for you. This means designing and building it so that it helps find you new customers and keeps your existing clientele informed and content.

Ottawa Web Design

If we’re going to produce a website for you, you can be assured that to kick things off, Dagne is going to ask you many questions to make sure she understands down to the very core what you need that site to do for you on all levels. She will also spend quite a bit of time researching WordPress themes — if that’s the solution we’ve recommended — to ensure that the theme we choose does exactly what you need it to do. This involves all kinds of factors; including what kind of menu (or menus) suits your needs best, the site architecture (what pages you need and where they should be in the menu), what kind of functionality is required, etc., etc.

We will design and build your website so that it helps find you new customers and keeps your existing clientele informed and content.

Once Dagne has all those important factors figured out, and you as our client are always involved in the process to ensure that we’re on the right track, then it’s time for me to make things look amazing and to make sure that your brand remains consistent and engaging throughout your online presence. This includes the overall look and feel of the site as well as how it displays on multiple devices, since it’s crucial nowadays that your site look good on tablets and mobile, and not just on a desktop computer.

Ottawa Web Design

Some of the other important considerations that we review are design trends and whether or not your particular project needs to be on trend or not; what your competition is doing and making sure that you are doing it better; ensuring that you get results from your page and that your customer experience is engaging and compelling — and improved if this is a redesign from an existing site!

Your website needs to keep up with new developments in technology, not stay the same, like a business card or a brochure.

We help you think about how to evolve and change with the times too! Your website needs to keep up with new developments in technology, not stay the same, like a business card or a brochure. The opportunity of web design is that once you provide your customers with a better user experience across all devices, take a data-driven approach to your website (ask me how!), and create content that is appealing and has value to your audience, you’ll get more opt-ins, generate more leads and produce more sales.

This doesn’t mean a new (or redesigned) website has to cost the earth, but it does mean we won’t produce something superficial or half-baked for you. Trust me, you don’t want us to!

Give me a call if you’d like to find out how we can make your website do a lot of your work for you.

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