Brand Design

Do you need a “Dreamy” New Logo?

How do you design a "dreamy" logo? You ask the right questions, that's how! Out here at Sumack Loft I collaborate with my clients to produce effective and attractive visual branding and website design based on your wants and needs... even when what you want might be something a little outside the box!

Anecdote, Brand Design

Big Brand Logo Redesign Examples

Even big brands update their logos from time to time! I came across this story on one of my favourite design sites today, and thought some of you might be interested. I often talk about logo redesign on this blog and here's a chance to show how some of the big boys and girls play … Continue reading

Graphic Design

How To Hire A Good Graphic Designer

Where to look, who to ask, what to look for!   You know how when you look around — whether you're out and about or simply looking at the TV or the internet — you're bombarded with visuals from the myriad different companies out there? If you want to stand out, you know you need … Continue reading

Brand Design

There’s more to good branding than just a first-class logo!

Let's make your company look great and get you more clients, shall we? Did you know that having a great logo is not the be all and end all of your company brand? Most businesses need a business card and a website to start, right? Your trusty designer will create a whole visual language to … Continue reading

Brand Design

A Year in the Life of an Ottawa Logo Designer

Happy New Year! A few days late, but whatevs! So, just for fun, I took some time on New Year's Day to look back over the wide variety of interesting jobs I was able to work on this past year. I designed 26 logos in 2016. Whaaat? That's a logo every two weeks. Cah-razy! Some … Continue reading

Brand Design, Graphic Design

Imagine Your Tired Out Old Logo Looking All Dasher and Dancer Again!

  Sometimes an awkward old logo could use a little graphic design help. I'm going to bet you all know that a strong brand is invaluable for your organization — especially if you're a regular reader of this blog, because I know, I know, I go on! And you know that investing in maintaining a … Continue reading

Brand Design, Graphic Design

Creating a new look and feel for the Crown & Pumpkin Studio Tour.

That time you decided to work way over the agreed budget, because art! We are very fortunate in our little neck of the woods to have a really great studio tour, The Crown & Pumpkin, which celebrated its 20th year in 2016! I've known the organizers casually for years since I generally visit their studios … Continue reading

Client Relations

Brand clarity: lending a helping hand.

When it comes to helping a business develop their brand, it's okay to share the love. I was recently approached by a new client who is building an international business council. Similar to a chamber of commerce, they offer business development, knowledge services, market access, etc., to members across the globe. While we were working … Continue reading

Graphic Design

Falling In Love On The Job… Again and Again and Again.

I fall in love at work on a pretty regular basis. Wait! Is that wrong? Okay, well, I fall in love with my clients' brands. As weird as that may seem. I invest so much time and thought and strategy into each logo, brochure, and web design, as well as all the careful, loving revisions that every design needs, that my little … Continue reading

Website Design

Why we won’t agree to design your website for less :)

We care about doing things properly. We take designing websites very seriously, here at Sumack Loft and Dagne and Earle over at Foil Media. And I mean serious. We don't do things by halves. And we're sticklers for making sure your site works for you. This means designing and building it so that it helps find you new customers … Continue reading