Brand Design

The Logo Design Process with an Ottawa Area Graphic Designer

Have you ever wondered how designers go about designing a logo? It's not just art, it's science!

Graphic Design

A Year in Review for an Ottawa Graphic Designer

A Year in Review for an Ottawa Graphic Designer. 2017 turned out to be a banner year for Sumack Loft. Have a look at just a few of the projects we worked on in the past year.

Company Rebrand

Launching a Successful Company Rebrand in Toronto

How we launched a successful company rebrand in Toronto with a powerful new identity, website, and print/online media campaign.

Brand Design

How to Find a Logo Designer

So you're thinking of getting a professional logo designed! Let's leave DIY behind and get serious about your branding. But how do you even start to find a designer who can produce an attractive logo that represents your company's mission and values?

Brand Design

Is It Time to Rethink Your Tired Old Logo?

Updating your corporate logo every few years is a great way to keep your brand fresh and relevant. It's a simple process that doesn't take long, and can be done very cost effectively!

Brand Design

Designing a “Temporary” Logo for Canada’s 150th Birthday

Sumack Loft had the opportunity recently to design a logo for the Town of Mississippi Mills to celebrate Canada's 150th birthday. The temporary brand plays off the corporate logo, is very Canadian, fun and dynamic, and communicates celebration and diversity.

Brand Design

6 Elements That Make A Logo Design Great

Here are the 6 logo design principles that make all the difference. Have you ever wondered why some logos stand out? Why some designs stick in your brain and others fade away when you look away? There are some very good reasons why this happens. Designing a logo doesn't just require an artistic eye, there's … Continue reading

Brand Design

Need graphic design services in Ottawa?

Samples of graphic design and illustration produced for some of my Ottawa clients. One of the things I love about being a graphic designer is the extraordinary diversity of clients and projects that come my way. From website design to brochures to illustration to social media graphics, my clients need it all, and they need … Continue reading