Client Relations

Brand clarity: lending a helping hand.

When it comes to helping a business develop their brand, it's okay to share the love. I was recently approached by a new client who is building an international business council. Similar to a chamber of commerce, they offer business development, knowledge services, market access, etc., to members across the globe. While we were working … Continue reading

Client Relations

Writing client emails: you’re doing it right.

When communicating by email, I've discovered one all-important rule: it's nice to be nice. You know that whole Malcolm Gladwell thing about ten thousand hours? Well, basically, some studies were done back in the 90s with music students where it was found that the kids who practiced most were the most successful. I know. Captain … Continue reading

Graphic Design

Falling In Love On The Job… Again and Again and Again.

I fall in love at work on a pretty regular basis. Wait! Is that wrong? Okay, well, I fall in love with my clients' brands. As weird as that may seem. I invest so much time and thought and strategy into each logo, brochure, and web design, as well as all the careful, loving revisions that every design needs, that my little … Continue reading

Website Design

Why we won’t agree to design your website for less :)

We care about doing things properly. We take designing websites very seriously, here at Sumack Loft and Dagne and Earle over at Foil Media. And I mean serious. We don't do things by halves. And we're sticklers for making sure your site works for you. This means designing and building it so that it helps find you new customers … Continue reading

Print Design

What do your clothes and your business cards have in common?

Business cards tell people a lot more than you might guess about how much you care about your business. You know the expression “clothes make the man”? Okay, well, it was written by Mark Twain sometime between 1835 and 1910. The rest of the quote goes “Naked people have little or no influence on society” (he … Continue reading

Brand Design

Logo Design, Puppy Play, and Budget Limitations.

My Property is as Far as I Can Throw a Tennis Ball. That thing right there? That is my puppy Paika during one of our back road walks last week. There's a swamp on that road, can you tell? We actually have two dogs, but this little one will chase a ball or a stick until the cows … Continue reading

Anecdote

Sometimes a Cup of Coffee is Just a Cup of Coffee!

Is this a nice chat over coffee or am I trying to win your business?   You know what? I've realized over the last few years that a cup of coffee with someone who's approached me about doing business really doesn't have to be any more than a just a great chance to get to … Continue reading

Graphic Design

Destemming Spinach & Designing for Brand, Print & Web

What on earth do they have in common? I like to cook. In fact, I love to cook! Especially for company. I'm not a chef — I just look for cool recipes that sound amazing; I enjoy trying different things; and I do very occasionally improve on these recipes if I can figure out a way to do that. Once … Continue reading