Economical branding & website development — It's an actual thing! My lovely web partners and I just finished this nice quick branding & website development project for a local small business, Baron's Motor Inn in Carleton Place. The current owners bought the hotel about 25 years ago, and lately have found it more challenging to … Continue reading
Sometimes a logo tags along with website development. My awesome web development partners were approached by the lovely folks at the Merrickville Public Library a few months ago to put together a proposal for a new website since their old one was sadly out of date. You know how it is, everything is tiny and busy and … Continue reading
I found this really quite interesting article from Udemy on commonalities between world famous logos. They examined the logos of the top 50 companies on Fortune’s “World’s Most Admired Companies” list and came up with some interesting observations. They’ve collated the data into an infographic titled “Deconstructing successful logos”. Check it out below. Source: What Do … Continue reading
Designing logos for Ottawa clientele makes me happy as a clam. Brand development in Ottawa is my latest focus after moving to the area in 2009, but I actually grew up here, so supporting local business and building local connections is hugely important to me, and I’m thrilled to have built so many positive relationships to date. One of the chief joys of my business is helping … Continue reading
Is this a nice chat over coffee or am I trying to win your business? You know what? I've realized over the last few years that a cup of coffee with someone who's approached me about doing business really doesn't have to be any more than a just a great chance to get to … Continue reading
It can be an engaging process rather than an intimidating task. Often when I meet with clients for the first time they are super nervous and feeling overwhelmed at the prospect of developing a brand for themselves. They worry about choosing a designer; whether they will be able to figure out how they want to be perceived in the marketplace; … Continue reading
They say that sometimes when one door closes, another one opens. As some of you will know, we lost our house (and my studio) to a double whammy furnace accident and fire 3 years ago. It ended up being kind of funny that I had been trying to woo Paul Kealey of Kealey Tackaberry Log … Continue reading
Just because a company comes up first in your search results doesn't mean they're the best people to hire! Here’s the thing. If you Google “logo designer” in your area, you’re going to have to wade through a bunch of search results that are those cheap and dirty “custom logo design companies”. Why is that bad? … Continue reading
Sumack Loft 