They say that sometimes when one door closes, another one opens.

As some of you will know, we lost our house (and my studio) to a double whammy furnace accident and fire 3 years ago. It ended up being kind of funny that I had been trying to woo Paul Kealey of Kealey Tackaberry Log Homes for a couple of years into giving me his branding and marketing business, and then ended up hiring HIM to build my new house. After the dust settled (literally) in our spectacular new house, Paul did end up coming to me to help him rebrand his company with a view towards building a business that looks towards the future, both in terms of energy efficiency and an evolving building code.

The brand effectively conveys the sense of a natural product that is holistically sustainable, contemporary, leading edge, comfortable, and healthy.

EkoBuilt is the newly created company grown out of the original Kealey Tackaberry, offering high-quality homes that are comfortable, efficient, affordable, and constructed through principles of holistic sustainability. The brand effectively conveys the sense of a natural product that is holistically sustainable, contemporary, leading edge, comfortable, and healthy. Their new tagline was also developed by Sumack Loft, as were the three sub-brands for their different business streams. Each sub-brand is differentiated by a change in colour and its own distinct logomark, while the door created by the negative space in each one, along with related typography, maintains a powerful brand consistency with the parent logo.

I’d love to help you develop your new brand. Give me a call today to discuss!