• Brand clarity: lending a helping hand.

    When it comes to helping a business develop their brand, it’s okay to share the love. I was recently approached by a new client who is building an international business council. Similar to a chamber of commerce, they offer business development, knowledge services, market access, etc., to members across the globe. While we were working

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  • Writing client emails: you’re doing it right.

    When communicating by email, I’ve discovered one all-important rule: it’s nice to be nice. You know that whole Malcolm Gladwell thing about ten thousand hours? Well, basically, some studies were done back in the 90s with music students where it was found that the kids who practiced most were the most successful. I know. Captain

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  • Falling In Love On The Job… Again and Again and Again.

    I fall in love at work on a pretty regular basis. Wait! Is that wrong? Okay, well, I fall in love with my clients’ brands. As weird as that may seem. I invest so much time and thought and strategy into each logo, brochure, and web design, as well as all the careful, loving revisions that every design needs, that my little

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  • Why we won’t agree to design your website for less :)

    We care about doing things properly. We take designing websites very seriously, here at Sumack Loft and Dagne and Earle over at Foil Media. And I mean serious. We don’t do things by halves. And we’re sticklers for making sure your site works for you. This means designing and building it so that it helps find you new customers

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  • What do your clothes and your business cards have in common?

    Business cards tell people a lot more than you might guess about how much you care about your business. You know the expression “clothes make the man”? Okay, well, it was written by Mark Twain sometime between 1835 and 1910. The rest of the quote goes “Naked people have little or no influence on society” (he

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  • Logo Design, Puppy Play, and Budget Limitations.

    My Property is as Far as I Can Throw a Tennis Ball. That thing right there? That is my puppy Paika during one of our back road walks last week. There’s a swamp on that road, can you tell? We actually have two dogs, but this little one will chase a ball or a stick until the cows

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  • Next Month It’s All About The Bicycle!

    June is Bicycle Month in these here parts. For the past eight years, the town of Mississippi Mills has made the month of June officially “bicycle month”. Each year a group of dedicated volunteers who believe passionately in the importance of bicycle friendly communities put together dozens of fun events for lovers of two-wheeled transportation throughout

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  • New Logo & Website for Charming Carleton Place Hotel

    Economical branding & website development — It’s an actual thing! My lovely web partners and I just finished this nice quick branding & website development project for a local small business, Baron’s Motor Inn in Carleton Place. The current owners bought the hotel about 25 years ago, and lately have found it more challenging to

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  • Logo & Website Development for the Merrickville Public Library

    Sometimes a logo tags along with website development. My awesome web development partners were approached by the lovely folks at the Merrickville Public Library a few months ago to put together a proposal for a new website since their old one was sadly out of date. You know how it is, everything is tiny and busy and

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  • What Do The World’s Most Popular Logos Have In Common?

    I found this really quite interesting article from Udemy on commonalities between world famous logos. They examined the logos of the top 50 companies on Fortune’s “World’s Most Admired Companies” list and came up with some interesting observations. They’ve collated the data into an infographic titled “Deconstructing successful logos”. Check it out below. Source: What Do

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