Anecdote

The one big thing I’ve learned about client requests.

The customer is always right.

IllustrationEvery once in a while, this crazy thing happens. I’ve been working hard on a job, let’s say it’s a logo for a new client, and I finally get the design to a point where I’m really happy with it. Imagine it is one of those projects that, for whatever reason, comes together slowly and painfully, with missteps along the way, and by the time I’m finished, I’m so darn glad to be done. I think to myself “Hallelujah! This is the best thing I’ve ever done! I’m so glad I kept pushing myself”.

Listen attentively to what the client has to say!

Well of course the last thing I want to have happen is for the client to come back with massive wholesale changes. It’s like, “what?! No, you don’t understand! I worked so hard on that! It’s already perfect!” But thankfully this is where my years of experience kicks in — the thing is, what I’ve found over the course of my career, over and over and over again, is that if I listen attentively to what my client has to say, and implement those changes with great care (rather than in an annoyed hurry), the design invariably ends up being much better than it originally was, even though I thought at the time it was impeccable! So yeah… I guess the customer really is always right. Go figure!

Give me a call today and let’s chat about your next project.

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