Desktop workspace with Sumack Loft logo on green wall and Petawawa Public Library website displayed on monitor screen.
Branding & Identity, Business Growth & Marketing, Design Process & Strategy, Website & Digital Design, Website Design

Web Design Without the Headache: How We Make It Simple, Strategic & Stress-Free

If you’ve been putting off getting a website because you don’t know where to start (or whether you’ll be able to manage it after), you’re not alone. This post walks through our web design process—step by step—designed to make things clear, collaborative, and surprisingly stress-free.

Collage of award-winning logos by Sumack Loft, including a loon, skull, oak leaf, bear, reading bear, mouse, and blue loon. Custom logo design for businesses and organizations in Ottawa and beyond.
Branding & Identity, Business Growth & Marketing, Design Process & Strategy, Website & Digital Design

Award-Winning Logo Design in Ottawa: What Makes a Great Logo?

Hiring a designer isn’t just about making things look good—it’s about making them work. The right creative partner will help your brand tell the right story, build credibility, and create a strong, consistent presence across all platforms. But how do you find the right fit? This guide breaks down what to look for when hiring a designer, from process and portfolio to communication and long-term collaboration.

llustrated branding for Dandelion Foods, featuring a dandelion logo and organic food elements.
Branding & Identity, Business Growth & Marketing, Design Process & Strategy, Website & Digital Design

Hiring a Designer: What Small Businesses Should Know

Hiring a designer isn’t just about making things look good—it’s about making them work. The right creative partner will help your brand tell the right story, build credibility, and create a strong, consistent presence across all platforms. But how do you find the right fit? This guide breaks down what to look for when hiring a designer, from process and portfolio to communication and long-term collaboration.

Brand Design, Company Rebrand, Graphic Design, illustration, News, Website Design

The Crown & Pumpkin Studio Tour

We recently revamped the Crown & Pumpkin Studio Tour's website, a 27-year-old cultural event in Lanark County, outside Ottawa, Canada. The old site's disorganized layout was replaced with a clear brand message and user-friendly features like streamlined navigation, categorization for easy discovery, dedicated tour stop pages, and enhanced maker profiles. Initial feedback has been positive with an increase in social media traction, over 16,000 website visits in a month, and hopes of enhanced engagement for future events.

Brand Design, Company Rebrand, Graphic Design, illustration, News, Website Design

Celebrating Success: 6 of Our Logo Designs Featured in LogoLounge Book 14

Celebrating success: 6 of our logo designs will be featured in the prestigious LogoLounge Book 14. Join us as we delve into the stories behind each of the designs.