Volunteer Champions recruitment post with bold messaging

Case Study: Branding & Recruitment Campaign for ConnectWell Community Health Volunteer Champions

The Challenge

ConnectWell Community Health sought to expand and engage their volunteer base while strengthening community connections. They needed a cohesive brand identity and a suite of materials to support recruitment, training, and recognition—ensuring volunteers felt valued and informed.

The approach

Volunteer Champions logo for ConnectWell Community Health, representing a program dedicated to recruiting, engaging, and celebrating community volunteers.

From there, we built a comprehensive recruitment and engagement campaign. A key component was the design of visually compelling materials to support volunteer engagement.

ConnectWell Volunteer Champions roll-up banner in an office setting.
Thank you banner for ConnectWell Champions

These materials included a range of print and digital assets, which included:

  • Naming the program and developing a tagline to align with ConnectWell’s mission
  • A distinctive brand identity with a strong visual presence
  • Engaging recruitment materials, with compelling copy to inspire and inform
  • A full suite of onboarding and training forms, designed for clarity and ease of use
  • The Volunteer Handbook, a clear and accessible guide to onboarding and training
  • Custom-designed training and recognition assets, from banners to thank you cards
  • Professional copywriting for key materials, including the Volunteer Handbook and all print and digital assets
  • Professional photography, capturing volunteers in action to showcase the impact of their work
  • A compelling video, featuring ConnectWell leadership and volunteers sharing the impact of their work (watch here)

A special thanks to our collaborators on this project, including Lindsey McCaffrey for strategic development and long-form content, Robin at Unposed Photography, and Matt at KatMat Media for videography.

Volunteer Champions printed materials, including handbook, social media, certificate, banner, and flyer.

The results

The Volunteer Champions initiative launched with a bold, professional presence, equipping ConnectWell with the tools to attract, train, and retain volunteers more effectively. The campaign not only increased visibility but also fostered a sense of belonging among volunteers—reinforcing their vital role within the community.

Group of older adults in a team huddle, smiling and celebrating together.

“We LOVE what you’ve done for our volunteer champions! Truly elevated their (and our) work.”

~ Kara Symbolic, Community Programs and Communications Coordinator

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Let’s work together!

Showcasing our work is just one piece of the puzzle—we know that finding the right fit matters. Every project is unique, and your experience is what counts. Let’s schedule a time to chat about your vision. We’re here to help!

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