Chart Your Own Path!

Sumack Loft New Logo | Visual Identity & Branding | Diversity Initiative | { Winner LogoLounge Book 13 }


Logo design
Comprehensive branding
Print stationery & email signature
Website design & development
Social media graphics

North Star Retirement Coaching provides consulting services to new and aspiring retirees to help them plan a successful and fulfilling retirement.

The new identity required a nod to the navigational theme used in the business name, however, rather than using a compass or simply a depiction of the north star, the client wanted to come at this motif from a somewhat indirect angle. She desired to convey a sense of freedom and versatility as well as the concept of a biophile (a lover of nature).

Sumack Loft designed the identity, brand guide, print and electronic stationery, email signature, website, and Facebook graphics.

Page from brand guideline book
Letterhead and business card
Graphics for Facebook page

Website design & development

This image has an empty alt attribute; its file name is sumack_bird_trajectory_v3.png

Ready to get going on your own project? We’re here!