• The Studio at Sumack Loft

    Clean, organized, and ready for the new year! I know, I know, I already posted once today, but I’m so excited because I just finished cleaning, organizing, and tidying my studio space. Here’s how it looks today… let’s hope it stays that way! Cheers, everybody! *:) Auni

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  • There’s more to good branding than just a first-class logo!

    Let’s make your company look great and get you more clients, shall we? Did you know that having a great logo is not the be all and end all of your company brand? Most businesses need a business card and a website to start, right? Your trusty designer will create a whole visual language to…

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  • A Year in the Life of an Ottawa Logo Designer

    Happy New Year! A few days late, but whatevs! So, just for fun, I took some time on New Year’s Day to look back over the wide variety of interesting jobs I was able to work on this past year. I designed 26 logos in 2016. Whaaat? That’s a logo every two weeks. Cah-razy! Some…

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  • Imagine Your Tired Out Old Logo Looking All Dasher and Dancer Again!

      Sometimes an awkward old logo could use a little graphic design help. I’m going to bet you all know that a strong brand is invaluable for your organization — especially if you’re a regular reader of this blog, because I know, I know, I go on! And you know that investing in maintaining a…

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  • Creating a new look and feel for the Crown & Pumpkin Studio Tour.

    That time you decided to work way over the agreed budget, because art! We are very fortunate in our little neck of the woods to have a really great studio tour, The Crown & Pumpkin, which celebrated its 20th year in 2016! I’ve known the organizers casually for years since I generally visit their studios…

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  • Website Redesign for Ottawa Building Consultants

    Redesigning an existing website to provide new flexibility. One of our favourite clients, Homesol Building Solutions, recently added an Atlantic division to their company, and in so doing, needed to include a whole new section to their website. Rather than try to “Frankenstein” the existing site and end up with something that looks a bit…

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  • Brand clarity: lending a helping hand.

    When it comes to helping a business develop their brand, it’s okay to share the love. I was recently approached by a new client who is building an international business council. Similar to a chamber of commerce, they offer business development, knowledge services, market access, etc., to members across the globe. While we were working…

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  • Writing client emails: you’re doing it right.

    When communicating by email, I’ve discovered one all-important rule: it’s nice to be nice. You know that whole Malcolm Gladwell thing about ten thousand hours? Well, basically, some studies were done back in the 90s with music students where it was found that the kids who practiced most were the most successful. I know. Captain…

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  • Falling In Love On The Job… Again and Again and Again.

    I fall in love at work on a pretty regular basis. Wait! Is that wrong? Okay, well, I fall in love with my clients’ brands. As weird as that may seem. I invest so much time and thought and strategy into each logo, brochure, and web design, as well as all the careful, loving revisions that every design needs, that my little…

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  • Why we won’t agree to design your website for less :)

    We care about doing things properly. We take designing websites very seriously, here at Sumack Loft and Dagne and Earle over at Foil Media. And I mean serious. We don’t do things by halves. And we’re sticklers for making sure your site works for you. This means designing and building it so that it helps find you new customers…

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