The Town of Mississippi Mills requested a logo design based on their existing identity but which would reflect Canada’s 150th birthday celebrations. The client asked that there be a maple leaf reference of some kind, and that the temporary brand be fun and dynamic and promote diversity. The new logo contains the original Town logo’s M, which doubles as a bridge and waterfall, with a new containing graphic of a maple leaf that brings to mind a fireworks display, as well as suggesting diversity in its use of form and colour.

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