Here is some of my latest identity design work.
You too could have a fabulous new logo. Go ahead and give me a shout. Let’s work together!
(Click on any of the images below to open up the full gallery).
Rosemary and John were married summer 2019 and approached Sumack Loft early in the year to design a logo of their names for the wedding. They provided a rough hand drawn doodle of a bow and arrow as inspiration with a heart incorporated into the design. We selected a beautiful script typeface for their names, and a charming custom illustration was developed for the heart, bow, and arrow.
Surya Daya Yoga & Wellness is an established studio in Almonte, Ontario, taken over by its lovely new owner in 2018, who wished to make it her own with a rebrand. I was delighted to hear that she was quite set on having a ring of elephants for her new logo, surrounding a sun mandala. Website also designed at Sumack Loft: https://suryadayayoga.ca
This Ottawa custom log home building company needed an updated logo and website in order to compete and excel in today’s marketplace. They do this by emphasizing sustainability in a big way while building homes that are as energy efficient as possible. The logo is designed to represent both the traditional nature of the build as well as their creative and modern process. The new logo shows a seamless integration into the environment, a sense of living lightly, with a small carbon footprint. Website also designed at Sumack Loft: http://www.kealeytackaberryloghomes.com
Dandelion Foods is a full service health food store in Almonte, Ontario, with local, organic, and alternative foods for specialty diets; as well as a community resource promoting nutritional awareness and local sustainability in the region. The keywords supplied for the brand development were “relaxed, whimsical, knowledgeable, and unconventional”, with mandatory imagery of a dandelion. Please see print and web sections for further collateral. Website also designed at Sumack Loft: https://dandelionfoods.ca
Angela’s Cookie Jar operates out of Smiths Falls making high quality, bespoke cookies for all occasions. The owner desired a new logo that reflects the love, creativity and dedication to detail she brings to her work. The new design communicates these elements while referring back to her tagline “Unwrap A Smile”. Website also designed at Sumack Loft: https://angelascookiejar.com
LCB Consulting provides information technology consulting services to public and private sector organizations predominantly located in the Ottawa area. A ribbon style was created for the acronym, suggesting smooth workflow and seamless integration. Website also designed at Sumack Loft: http://www.lcbconsultinggroup.com
The Little Mississippi Juice Company produces fresh cold-pressed juice, an easy and effective way to get your ‘five helpings per day’ of fresh fruits and vegetables. The client was looking for a logo that evokes the local, organic, sustainable, and tasty nature of her business, and fell in love with this splashy design!
Mama Milne Handmade Quilts: This adorable little mouse was recently designed for a local quiltmaker just starting out. The brand conveys a sense of joy and cheer, as do the quilts when they are delivered to their new owners.
A passionate and intuitive tarot reader and reiki practitioner was looking for a logo and website to offer readings to a larger audience. The logo for Luminous Path Divination reflects the desired brand characteristics: a wandering path illuminated by a mystical source of light; beautiful, symbolic, and joyful. Website also designed at Sumack Loft: https://luminouspathdivination.com
Another local farm, Harold and Shelley wanted to communicate the idea of a hardworking family business that is honest, respectful, fun loving, innovative, passionate, community oriented, committed to the industry, advocates of agriculture, and who are educators and leaders in their field. A rich illustration was developed depicting the farm itself with its rolling fields of planted crops, and the trees planted in memoriam for their daughter. Website also designed at Sumack Loft: http://www.harshellfarm.com
The Crown and Pumpkin Studio Tour needed a brand facelift in 2016 to simplify the design, and to blend the two elements, the crown and the pumpkin, in a more cohesive way than was the case in years past. The new visual identity is clean and uncluttered while retaining a better connection with the old graphics traditionally associated with the tour. The crown is still a crown and now appears to also be the vine on the top of the pumpkin.
Concept created in 2014 for the Handmade Harvest Craft Show, this logo was selected by a panel of judges in 2017 from over 40,000 entries to be featured in LogoLounge Volume 10, an annual “best of the best” book of logo design. The logo features a bear clutching a harvested bundle of items in its arms that upon second glance resembles a human hand. I always loved this design although the client chose another favourite. The craft show has since undergone a name change, and a new identity subsequently developed, however I still think the designs I created at the time stand out as some of my best work.
Grove Wellness is a holistic nutrition consultancy in Almonte, Ontario, incorporating various types of energy work to bring a unique approach to wellness. The owner loves lavender flowers for their beauty and the sense of peace they evoke. The design shows a lavender flower artfully blended into the letters of the business name. Website also designed at Sumack Loft: http://www.grovewellnessgroup.com
The Pakenham Public School in Mississippi Mills is proud to be at the top of the Fraser Institute for all schools in the Upper Canada Board area. It offers an intimate setting where they have few issues due to the close knit nature of the community, the staff, and the children themselves. This design is based on the unique heritage 5-span bridge for which the town of Pakenham is famous, depicting the charismatic arches wth the rushing river beneath. The new logo improves on the original design, making the brand more contemporary with better visual harmony, and including a version to celebrate their 50th year!
Rideau Lakes Public Library requested imagery of a loon taking off with the open wings recalling the pages of a book and its necklace mimicking a wifi symbol. This logo was selected for the LogoLounge 11th annual “best of the best” book. Website also designed at Sumack Loft: https://rideaulakeslibrary.ca
An enthusiastic entrepreneur with a small budget and a big heart needed a logo to showcase her small business of upcycling furniture and décor: Creative Works. A butterfly was selected to represent metamorphosis and developed into a design that is organic and friendly, much like her product.
EkoBuilt builds super energy efficient house plans and material kits, and specializes in building to the Passive House standard. The brand effectively conveys the sense of a natural product that is holistically sustainable, contemporary, leading edge, comfortable, and healthy. Tagline was also developed by Sumack Loft. Please see print and web sections for further collateral. Website also designed at Sumack Loft: https://ekobuilt.com
The Merrickville Library offers a wide range of materials to their small community on the Rideau River. This design is based on the charming heritage building which houses the library, depicting its appealing steep tin roof while the charismatic angles form the shape of an open book. Library members will recognize their library building hidden in the logo. Website also designed at Sumack Loft: http://www.merrickvillelibrary.ca
Temple’s Country Weddings is located deep in the Ottawa Valley with an authentic timber frame restaurant and stunning grounds. We created a gorgeous new logo for these discerning clients, one which reflects both the traditional nature of their business as well as some of the not-so-traditional clientele.Website also designed at Sumack Loft: https://templescountryweddings.ca
Septic pumping and portable toilets have never looked so good! This client brought us his website for development and we managed to convince him to find a budget for an upgrade to his very dated logo. The mackerel in the name found its way into the logo by becoming part of the letters g & f in the word Kingfish and the client was delighted. Note the crown on the head as well as the scepter it holds in its hand.