Long established as one of the top designers in the field of Irish dance, this dress maker recently came to us to help revitalize a brand that had been critically overtaken by some of the big names in the industry. We created a powerful new visual identity of a phoenix rising from the flames, its shape a subtle reflection of a dancer standing in the ready position. Along with an effective new website, an exciting contest, and a series of stunning advertisements Phoenix Designs immediately captured the attention of the Irish Dancing world.

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