The Crown and Pumpkin Studio Tour needed a brand facelift in 2016 to simplify the design, and to blend the two elements, the crown and the pumpkin, in a more cohesive way than was the case in years past. The new visual identity is clean and uncluttered while retaining a better connection with the old graphics traditionally associated with the tour. The crown is still a crown and now appears to also be the vine on the top of the pumpkin.

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