Brand Design

Designing a “Temporary” Logo for Canada’s 150th Birthday

Sumack Loft had the opportunity recently to design a logo for the Town of Mississippi Mills to celebrate Canada's 150th birthday. The temporary brand plays off the corporate logo, is very Canadian, fun and dynamic, and communicates celebration and diversity.

Brand Design

6 Elements That Make A Logo Design Great

Here are the 6 logo design principles that make all the difference. Have you ever wondered why some logos stand out? Why some designs stick in your brain and others fade away when you look away? There are some very good reasons why this happens. Designing a logo doesn't just require an artistic eye, there's … Continue reading